Few people have failed to notice the rise of the brightly colored tape being used by athletes and weekend warriors. Whether in the CrossFit box, on the tennis court, or as a desk jockey, kinesiology tape (k-tape) has been rapidly gaining popularity with athletes, patients and therapists alike. Now more than ever patients ask for taping when they come in the clinic. I have been using K-tape for over 10 years and my patients love it. If you are not using K-tape with your patients maybe this article will help convince you that you should.