THE USE OF A BRIGHTLY COLORED TAPE BY ATHLETES AND WEEKEND warriors is on the rise. Whether in the CrossFit box, on the tennis court, or as a desk jockey, kinesiology tape (kinesiotape) has been rapidly gaining popularity with athletes, patients, and physical therapists (PTs). Some PTs also use the tape as an outreach tool and advertisement for the services their clinic offers. Many athletes have felt kinesiotape’s effects on reducing pain* and enhancing performance. Every day in my clinic, I see patients feeling relief when I tape them. In addition, when I am out in the community offering patient education, patients seek out my clinic to be taped, which often leads to other service offerings.